What I do
I lead digital marketing strategy for consumer-focused Fortune 1,000 companies and have a track record of double-digit growth. I have experience with many types of consumer products, including subscription based products that rely on life-time-value business models.
As a digital marketing executive, I create marketing strategies and lead company marketing teams to execute marketing campaigns to profitably sell products or services using digital channels, as well as traditional offline channels if needed, to increase revenue and profit. We live in a world that expects year-over-year company growth and I help achieve that growth.
Read more about my story, methodology, and how I can potentially help your company grow.
Companies I Helped Grow
- Highlights for Children
- McGraw-Hill Education
- ACCP Brands
- Digital River Education Services
- JourneyEd
- Academic Superstore
- Williams-Sonoma, Inc.
- Blair Corporation
- Time Inc. Home Entertainment
- Meredith Corporation
- Bradford Exchange
You Benefit from
My Expertise
Strategic Planning
Long-term and short-term, detailed plans focused on growth and profit to meet corporate goals
P&L Management
Understanding of the entire business model and which levers can be pulled to get the biggest return on profit
Customer Acquisition
Grow customer base using proven growth strategies and use of traditional, as well as evolving digital channels
Customer Retention
Retain more customers using the latest tried and proven techniques
Forecasting
Forecasting models to help project monthly financials and growth
Budgeting
Annual budget showing expected spend, revenue, and profits while monitoring and adjusting spend during the year to meet the budget
Creative Production
Well versed in the kind of copywriting and design needed to get the best results and conversion rates
Segmentation
Segmentation strategies to optimize conversion funnels
Web Analytics
Expertise in discovering opportunities using web marketing data, A/B testing, and analyzing tests using appropriate statistic methods
